What is a grouped product?
A grouped product in e-commerce refers to a set of related individual products that are sold together as a single unit. This allows customers to purchase multiple items in one go, often at a discounted price compared to buying each item separately. Grouped products are particularly useful when the items are commonly used together or complement each other.
Here’s an explanation using the example of a baking essential kit:
Baking Essential Kit:
Imagine you’re running an online kitchenware store, and you want to offer a convenient solution for customers who are looking to stock up on baking essentials. Instead of selling each item separately, you create a grouped product called the “Baking Essential Kit.” This kit includes various items necessary for baking, such as:
- Mixing bowls
- Measuring cups and spoons
- Whisk
- Rolling pin
- Baking sheets
- Oven mitts
Each of these items is listed individually on your website, but they are also grouped together as the “Baking Essential Kit.” Customers can easily add the entire kit to their cart with one click, instead of having to browse through and select each item separately. Additionally, offering the kit at a bundled price may incentivize customers to make the purchase, as they perceive added value compared to buying each item individually.
In summary, a grouped product like the “Baking Essential Kit” simplifies the shopping experience for customers and encourages them to purchase a collection of related items in one transaction.
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